NEW PRODUCT DESIGN

Developed 4 new digital group subscriptions for The Times, based on out-of-category case studies, tapping into a forecasted £10m growth opportunity.


BUSINESS CASING

Modelled the revenue forecasts of the UK's 4.9m SMBs market and developed the business case for a smart segmentation algorithm for Google for Work's app suite.


PRODUCT TESTING

Designed the soft launch of a new £4m content service for Carphone Warehouse, while continuously evolving the service with consumer testing and learning.

CUSTOMER RESEARCH

Researched what today's 20 to 35 year old urban-dwellers care about, how they consume media, how they purchase technology and what that meant for JBL.


SEGMENTATION STRATEGY

Created the global, outbound and inbound segmentation for Google Adwords Partners by analysing the behaviour of over 25k agencies.


ACQUISITION STRATEGY

Devised and currently executing a customer acquisition strategy for Complete Music Update's insights and in-house training business.

OPPORTUNITY ANALYSIS

Evaluated £50m growth opportunities in different sectors for Sky Business and helped develop initial product concepts.


BUSINESS DEVELOPMENT

Built Music Tech Fest Berlin's partnership propositions from scratch and brokered deals with companies such as Soundcloud and Axel Springer.


M&A DUE DILIGENCE

Analysed a R$30m Brazilian professional events operation and its market opportunities for Messe München, ahead of a deal.

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