CUSTOMER RESEARCH

Researched what today's 20 to 35 year old urban-dwellers care about, how they consume media, how they purchase technology and what that meant for JBL.


SEGMENTATION STRATEGY

Created the global, outbound and inbound segmentation for Google Adwords Partners by analysing the behaviour of over 25k agencies.


ACQUISITION STRATEGY

Devised and currently executing a customer acquisition strategy for Complete Music Update's insights and in-house training business.